Campaigns

Every time I take on a Brand Campaign, I find opportunities to take on new roles and enhance my skillset. From ideation and strategy to creation and execution, I love to be a contributor and asset to every step of the process. The success of a campaign is important to me, I put all of my energy into it and see it through to the very end.

Collagen Beauty Campaign

Our Team decided to take a unique creative direction with this campaign by creating a Queen's Gambit inspired launch. We wanted to highlight the beauty benefits of the product by showcasing it in a beautiful, elegant way. My favorite part of this project was honing my mixologist skills by creating and styling all of the drinks on set. The mocktail recipes I developed were utilized in our influencer marketing campaign as well as web, email and social assets.

Women's Probiotic

When we started developing a Women's Probiotic, our leadership didn't have a creative direction in mind. I took it upon myself to lead the social strategy of this launch by developing content, planning & scheduling the feed, and overall ideation. My copyright direction and graphic asset ideation led to cohesion on the web, email and SMS assets.

Toned

We challenged ourselves in this campaign by taking a fitness product and giving it an editorial look. We wanted consumers to "Set the Tone" for their workout with comforting neutrals and an elevated aesthetic. My responsibility was planning the Instagram feed and creating captions that were cohesive with the tone of the campaign. I loved creating strategy for teasers and developing original content which led to this being our most successful campaign to date.